Campaign systems · 8 min read

From image prompt to editable marketing layout

Use image generation for the visual foundation while keeping hierarchy, claims, logos, and calls to action as native design layers.

Published 2026-08-25
Original Retake editorial

Ultraviolet and amber translucent object system on a mirrored floor

In this guide

A reviewable path, not a bag of tips.

A strong generation is an input to design, not the final document. The workflow becomes durable when the image enters the Asset store and the business-critical message stays editable above it.

01Prompt for composition, not baked-in copy
02Treat every candidate as an immutable asset
03Build hierarchy with native layers
04Adapt the composition per placement

Prompt for composition, not baked-in copy

Describe subject, camera, light, material, mood, and the region that must stay calm for layout. Avoid delegating exact campaign copy to image pixels when it needs to be accurate and editable.

Treat every candidate as an immutable asset

Keep the source and candidates separate. Selection should update the exact ImageLayer reference instead of overwriting the previous bytes.

Build hierarchy with native layers

Use TextLayers and logo Asset references for the message the business may revise. Group, align, and transform those layers through the same document command boundary.

Adapt the composition per placement

A source image can be reused, but the crop and text hierarchy still need their own review on portrait, square, Story, or landscape designs.

Worked example

Turn a brand-world image into a launch design

Use a translucent object study as the visual foundation for a square product announcement.

01
Generate an image with quiet space on the upper left.
02
Store the selected candidate as an immutable asset.
03
Build headline, proof, logo reference, and CTA as native layers.
04
Recheck contrast and crop at the final placement size.

Outcome

A visually rich design whose important message can be corrected without regenerating the artwork.

FAQ

Questions to carry into review.

Should prompts include any text at all?

They can when rendered lettering is part of the visual study, but production claims and calls to action are safer as native editable text.

Why keep unselected candidates?

They preserve provenance, support later comparison, and avoid destructive replacement when the team changes direction.