Guides
Make the design workflow repeatable.
Practical notes for turning briefs, platform specs, assets, and AI proposals into reviewable marketing deliverables.
How to turn one product launch brief into a visual kit
A practical structure for moving from positioning to coordinated feed, Story, and campaign assets without losing the core message.
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Social media sizing is a layout workflow, not a resize button
Why campaign formats need their own hierarchy, crop, and safe-area decisions even when they share one visual system.
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Amazon listing image set checklist for small brands
Organize a listing image set around compliance, product truth, feature evidence, context, and scale.
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How a small Brand Kit reduces campaign drift
Use palette, typography, voice, logo reference, and prohibited terms as a bounded input to design and Agent workflows.
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A practical export preflight for campaign design
Catch missing image bytes, crop issues, overflow, wrong dimensions, and confusing filenames before delivery.
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How to create useful AI design examples without copying campaigns
Build specific briefs and platform-ready assets while creating an original brand direction, copy system, imagery, and composition.
Read guideA creative brief review checklist before AI design begins
Turn a loose request into a bounded creative brief with an audience, promise, proof, action, deliverables, and explicit unknowns.
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From image prompt to editable marketing layout
Use image generation for the visual foundation while keeping hierarchy, claims, logos, and calls to action as native design layers.
Read guideA practical safe-area review for social creative
Separate official placement dimensions from conservative interface margins, then test the actual message at realistic mobile size.
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Plan product feature images as evidence, not decoration
Connect every product claim to an approved fact, a visible proof device, and one shopper question the image should answer.
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How to compare AI image candidates without losing the brief
Review candidates against product truth, composition, copy space, visual direction, and placement fit before selecting an asset.
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A file naming system for multi-page campaign exports
Make every delivered asset identifiable by campaign, channel, placement, variant, and version without opening the file.
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